Susie Moore, Deputy Managing Editor at ResState
I’ll confess: I’m not a huge makeup consumer – and the makeup I do wear tends to be garden variety, meaning I can readily pick it up at the grocery store or drug store or Target – wherever I happen to be shopping. So, it’s rare that I find myself shopping at Ulta.
The beauty giant made a seriously bozo marketing move last week, managing to alienate a significant portion of its customer base. You see, the company, whose target audience is obviously women, decided to highlight a podcast episode featuring two biological males made up like women tweeting it with the headline: “Trans Girls Can Do It All!” (Punctuated by the clapping emoji between each word—just so you know How. Much. They. Mean. It!)